FABRIC OF LEADERSHIP:
WEAVING A LEGACY
THROUGH SUCCESSION
INTERNATIONAL KEYNOTE SESSION
Speakers: Ajay Amalean and Kunal Amalean
Date and time: Friday 23 May 2025, 9:50am - 10:40am
SESSION OVERVIEW
It’s often said that succession planning in family businesses is a process, not a one-time event. The key question is: when is it too early to start this process?
In reality, it’s never too early. Effective succession planning should start long before the actual transition is required, providing ample time to groom the next generation of leaders, align family and business goals, and ensure a smooth transfer of knowledge and ownership.
MAS Holdings is a Sri Lankan apparel manufacturer founded in 1987 by brothers Mahesh, Sharad, and Ajay Amalean. Over the years, the company has grown from a domestic presence to international recognition. The fortitude and foresight with which MAS has expanded its offerings over the past four decades can be attributed to the vision and leadership of its founders. They believe in putting people first, adapting to the times, creating opportunity through adversity, and embracing change with courage.
Recognising the importance of long-term family business planning, MAS Holdings collaborated with Professor John Ward, a world-renowned expert in strategic management, leadership, and family enterprise continuity, over 20 years ago. In this session, we will hear from father and son, Ajay and Kunal Amalean, as they share how their early engagement in succession planning has successfully prepared the next generation for leadership. They will take us through their 20-year journey, highlighting key strategies that helped ensure the continued success and legacy of MAS Holdings.
Ajay Amalean is a co-founder of MAS Holdings (Pvt.) Ltd, the largest apparel tech company in South Asia and a design-to-delivery solutions provider in apparel and textile manufacturing. Headquartered in Sri Lanka, the company has manufacturing facilities located in 16 countries, providing employment to over 100,000 associates.
He has always been very passionate about product. With this expertise, he went onto lead the design and product development function at MAS which today, stands as the largest design facility in Sri Lanka’s Apparel industry.
He also built amanté, the No.1 lingerie Brand in the region.
Ajay believes in empowering and developing people. He has worked with people at every level in the organization and is considered by many as the heart of MAS.
Ajay has now transitioned to a new phase in his life’s journey, honing on his passion for giving back to the community. He represents MAS as a Trustee on the board of the AYATI Foundation, driving his purpose to give all children with disabilities, an equal opportunity to reach their true potential in life.
Ajay is an alumnus of Royal College, Colombo and IIT Madras (Mechanical Engineering).
Kunal has over 10 years of experience in business, operations, and entrepreneurship within the apparel industry. His family’s manufacturing business in Sri Lanka enabled him to take on leadership and management roles in the intimate-apparel division, shaping him into a well-rounded professional. He also led a two-year stint in Semarang, Indonesia, working in production, product development, and merchandising. Through Digital Excellence, a business arm of the MAS Innovation ecosystem, he spearheaded Runway Kit, a tech platform that supported over 80 ambitious fashion startups and entrepreneurs in the swimwear and sportswear sectors.
As a next-generation family member, Kunal oversees the family office, leads the family council, and manages an investment portfolio. He is passionate about and committed to establishing a long-term home in Melbourne, Australia.
With a wealth of life experience as a cochlear implant user and a growing passion for technology, Kunal creates real impact in the hearing-impaired community. He engages in speaking events, participates in R&D clinical trials, brainstorms ideas to improve hearing technology, and inspires young adults facing challenges.
His passion for racing, tennis, swimming, nature, and outdoor adventures has enabled him to lead a well-balanced personal and professional life.
Explore all the sessions on offer at this year’s Family Business Conference: Asia-Pacific. Each session has been thoughtfully crafted to provide you with real-world tools and takeaways for navigating change in the world of family business. Featuring a range of expert keynote presentations, family business stories, interactive workshops and parallel sessions, every session is designed to equip you with strategies to navigate current challenges, embrace future opportunities, and achieve sustained success for your family business.