TURNING CRISIS INTO
CURRENCY - THE COST AND
REWARD FROM CRISIS WORK

PARALLEL WORKSHOP

Speaker: Sally Branson

Date and time: Thursday 22 May 2025, 1:00pm - 2:45pm

SESSION OVERVIEW

What sets successful family enterprises apart isn't the absence of challenges but their preparedness and response when faced with the unexpected. Join crisis management expert Sally Branson of SBCG for an intensive workshop that will equip you with the strategic frameworks and practical tools needed to not just weather storms but emerge stronger. Drawing from decades of experience guiding family businesses through critical moments, Sally will share proven methodologies for crisis preparedness, reputation management, and stakeholder communication that can mean the difference between setback and success.

Perhaps counterintuitively, periods of crisis often present the most powerful catalysts for transformative growth and innovation. This workshop goes beyond traditional crisis management to explore how moments of disruption can become platforms for positive change. Through real-world case studies and interactive scenarios, you'll learn how to identify hidden opportunities within challenges, leverage crisis situations to accelerate necessary changes, and build stronger, more resilient family business structures.

Sally will guide you through the essential steps of creating a crisis-ready culture that turns potential threats into strategic advantages, ensuring your family business doesn't just survive unexpected challenges but uses them as springboards for growth and renewal.




SPEAKER

Sally Branson
Managing Director, The Sally Branson Consulting Group

Sally Branson Dalwood has over twenty-four years of Diplomatic, Military, Government, Not-for-profit and Corporate experience. As a public affairs specialist, Sally has advised the most senior Australian politicians and Australian and American senior military officials - including members of the Joint Chiefs of Staff (USA), The Australian Government Cabinet and Senior Press Secretary to an Australian Prime Minister.  

Sally specialises in reputation management, leadership planning, crisis management and strategy. She has overseen and managed public affairs programmes of projects of significant scale, risk and geopolitical importance. She has managed significant crises for iconic Australian and International brands and high-profile individuals.

Sally is a Director of the Australian Rural Leadership Foundation and COPE (Centre of Perinatal Excellence).

In addition to her advisory work, Sally is a regular contributor to national media, analysing news and current affairs.


all sessions

Explore all the sessions on offer at this year’s Family Business Conference: Asia-Pacific. Each session has been thoughtfully crafted to provide you with real-world tools and takeaways for navigating change in the world of family business. Featuring a range of expert keynote presentations, family business stories, interactive workshops and parallel sessions, every session is designed to equip you with strategies to navigate current challenges, embrace future opportunities, and achieve sustained success for your family business.