Family enterprises form the backbone of economies around the world, built on traditions, shared values, and a strong foundation of trust among family members and employees. While these qualities are often strengths, they can also foster a culture that resists change.

Resistance to change is normal and expected, but what if we could eliminate at least half of the resistance encountered in a change initiative?

In this session, Trudy MacDonald will address the impact of change, exploring the profound effects of change on individuals and organisations and offering strategies to navigate challenges such as generational resistance, employee buy-in, and technology adoption effectively. She will provide insights on leading and influencing change to ensure that the vision is communicated and embraced across all levels of the family business.

This session will empower family business leaders and key stakeholders to drive and manage change in a way that honours the family’s legacy while fostering a culture of continuous improvement and innovation. By embracing these principles, participants will be better equipped to set their businesses on a path toward sustainable, long-term success.